Small-business storefront refresh

A family-owned shop downtown was losing foot traffic to an unclear, dated storefront.

[Placeholder] Expand on the framing — who was affected, what was at stake, and why this challenge made it onto the X-Labs wall.

[Placeholder] Walk through how the team moved the work through Listen → Define → Ideate → Build → Test → Share. Call out the empathy interviews they ran, the prototypes they tried, and the moments the brief changed shape.

A refreshed storefront and signage; the owner reported a measurable lift in walk-ins.

[Placeholder] Quantify the impact, name the people who used what shipped, and quote the partner saying it mattered.