Brand system for a local maker co-op

A new co-op of twelve makers had no shared identity and no way to present as one storefront.

[Placeholder] Expand on the framing — who was affected, what was at stake, and why this challenge made it onto the X-Labs wall.

[Placeholder] Walk through how the team moved the work through Listen → Define → Ideate → Build → Test → Share. Call out the empathy interviews they ran, the prototypes they tried, and the moments the brief changed shape.

A flexible identity and signage kit now used across the co-op's market booths and online shop.

[Placeholder] Quantify the impact, name the people who used what shipped, and quote the partner saying it mattered.